China's Lost Art of Winning: Xi Jinping Diplomacy Failure In The South China Sea
Xi Jinping diplomacy failure has turned China's long-game strategy into loud, clumsy bullying in the South China Sea, pushing neighbors away and eroding regional respect.
10 min read


China used to understand something a lot of powers never learn: the best wins are the quiet ones. Sun Tzu talked about beating enemies without fighting, about making people lose before they even realize what happened.
Confucian thinkers pushed ideas about proper conduct, respect, and harmony, about leaders earning their place through how they behave, not just how big their army is.
For centuries, that way of thinking shaped how China dealt with the world. It built influence through trade, culture, ideas. Other countries respected China or at least accepted that it sat at the center of things. China didn't have to shout to be heard. It just had to exist and be steady.
That's the version of China I grew up hearing about: old, complicated, and smart. A country that knew how to play the long game.
WHERE IT STARTED GOING SIDEWAYS
When Xi Jinping came in, he inherited a China that was already rising. They were rolling out the Belt and Road projects, selling this big idea of building roads, ports, and railways that link countries to China. They opened Confucius Institutes around the world to promote Chinese language and culture. The pitch was simple: "Work with us, grow with us, we're the future."
Pero somewhere along the way, the vibe changed.
Instead of attracting people, China started scaring them. We saw it in the South China Sea. We saw it when Chinese coast guard ships went after our vessels in waters that are clearly within the Philippines' own zone.
In April 2025, Chinese ships didn't just block our boats—they tried to ram them and even grabbed food that was being air-dropped to our marines. That's pure harassment looking like a clever play from the outside.
They did the same thing to Japan. When Japan's prime minister talked about Taiwan, Beijing responded with threats and pressure campaigns, hoping Tokyo would back down. Japan didn't. Instead, it dug in and got even closer to the U.S. and other partners. Suddenly, China wasn't this wise elder in the region anymore. It looked like the neighborhood bully who keeps misreading the room.
The big question is: why would a country that used to win with patience and brains start choosing brute force and public tantrums?
EVERYTHING NOW RUNS THROUGH ONE MAN
Part of the answer sits with Xi himself.
He scrapped term limits for the presidency so he could stay in power. He took out rivals through "anti-corruption" drives, many of which were clearly political. He pushed his own "Xi Jinping Thought" into the Party charter and turned himself into the face of the state.
For decades, China tried to avoid that kind of "all about one man" setup after the Mao years. Power was shared more carefully. Leaders had to listen to others.
Under Xi, that changed.
Little by little, everything started flowing through him. He sets the tone abroad. He decides how to respond when someone challenges China. He dominates decision-making. On paper, that looks like strong leadership. In reality, it removes the people who would normally say, "Wait, this might blow up in our faces."
And without those people, you get a China that confuses shouting with strength.
WHEN YOU START PURGING YOUR OWN GENERALS
Then came this weekend.
On January 24, 2026, news broke that General Zhang Youxia, the number two man in the Chinese military and Xi's vice chair in the top military body, was under investigation. Almost at the same time, General Liu Zhenli, the officer in charge of planning and running actual operations, got hit too.
Zhang isn't just some random official. He's a childhood friend of Xi. Their fathers fought together in Mao's wars. Both came from powerful revolutionary families. Zhang also has something most Chinese generals don't: real battle experience from fighting Vietnam in 1979. Liu Zhenli has combat experience from clashes with Vietnam in the 1980s.
These aren't just paper officers. These are the guys who have actually seen bullets fly.
The official accusation? They supposedly broke discipline and undermined the "chairman responsibility system," which is Xi's way of saying, "I'm the final boss here." The Party press said they threatened the rule that the Communist Party must fully control the army. That's Party-speak for, "I'm not sure they're loyal enough to me."
The result is wild: the top military body that used to have seven members now has two left—Xi and the guy whose job is to hunt "corrupt" officers. Every uniformed commander Xi promoted to that body in 2022 has now been removed. Since around mid-2023, more than fifty senior officers and related executives have been taken down.
At one point in 2024, nine generals were kicked out within a single month.
People who follow the PLA closely are saying the top leadership of China's military is basically hollowed out. The old hands with war experience are gone. The ones left are mainly those who know how to show loyalty.
Here's where it gets scary: some analysts think this chaos makes a planned big invasion, like against Taiwan, harder to pull off in the short term because there's no stable, experienced leadership. But at the same time, they warn that the risk of accidents or miscalculations is higher. When no one dares tell the leader "No," mistakes don't get stopped early.
That's not a stable system. That's a nervous boss tearing down his own command team while the whole world is watching.
A STRATEGY THAT HURTS ITSELF
China used to rely on charm and status to pull other countries in. Now, look at where it stands.
Countries that once welcomed Chinese money for infrastructure are now more cautious. Some are stuck with heavy debts and feel trapped. Confucius Institutes, meant to spread Chinese language and culture, have been closed in several places or are under suspicion. Surveys and commentary from abroad show more and more people view Beijing with distrust, not admiration.
In the South China Sea, the more aggressive China gets—ramming ships, building military bases on artificial islands, using coast guard and militia boats to push others out—the more it drives its neighbors into each other's arms. The Philippines draws closer to the U.S. and other partners. Japan hardens its own defense plans. Southeast Asian states that once tried to keep things balanced quietly brace themselves.
And inside, the military leadership is being ripped apart right when the world is tense. One China expert asked a simple question: "How can you launch a complicated operation with air, land, and sea forces when your top generals are under investigation or have been removed?" Another pointed out that the message sent by purging even childhood friends is simple: nobody is safe.
Instead of the calm, confident China that plays the long game, we see a China that looks insecure and jumpy.
HOW THIS LOOKS FROM A MANAGER'S EYES
If this was a company, and you walked in as a consultant, what would you see?
First, the team doesn't seem to know what it really wants anymore. Is the goal to attract partners through trade and culture? To scare them into silence with warships and threats? To be loved or to be feared? Right now, China is trying to do all of that at once, and the mixed signals are hurting it.
Second, all power is in one man's hands. If he reads things wrong, there are no internal brakes. When Xi feels insecure, people get purged. When loyalty becomes more important than skill, you start losing your best people, or at least the ones willing to say the hard truths.
Third, there's a hunger for quick wins instead of patient building. Ramming a Philippine boat might feel like showing strength, but the long-term effect is the opposite: more resistance, more alliances against you, more bad press. The same goes for yelling at other governments on TV, or using ambassadors to scold host countries in public. It feels strong in the moment, but it weakens your position over time.
And finally, when you start cutting down people like Zhang Youxia, who had deep ties and actual war experience, just to prove no one is untouchable, you send a message that chills everyone else. Yes, you show that you're in charge. But you also show that you're scared.
To me? That's a fragile kind of power.
THE HERITAGE THEY'RE LEAVING BEHIND
What hurts to watch is how far this is from the older Chinese ideas about leadership.
The old model: a leader earns respect by being steady, predictable, and anchored in some shared moral code. The modern version we're seeing: a leader stays in charge by keeping everyone else slightly afraid and slightly off-balance.
The old model: avoid unnecessary fights, position yourself so that others choose to move around you. The current model: react, threaten, push, then clean up the fallout later.
We feel this in the Philippines. When Chinese ships harass our boats, they're not just flexing strength. They're showing that the system on their side is broken enough that bullying feels like a reasonable option. When they gut their own military leadership at a time of high tensions, they're showing that their fear of "disloyalty" is stronger than their need for stability.
In early January 2026, Xi gave a speech warning that "bullying acts" and unilateral moves are destroying the global order. He meant the U.S. and its allies. But if you step back and look at what China is doing—from the South China Sea to its own internal purges—you see the same behavior he was condemning.
That's the painful part. You can't even call it pure hypocrisy anymore. It looks more like a leader and a system that can't see itself clearly.
WHY I END UP FEELING PITY
When I look at all this, I don't feel triumph. I don't feel, "Buti nga." I feel something closer to pity.
China had almost everything a state could want: size, history, culture, a growing economy, a deep tradition of strategic thinking, a moment when many countries were open to deeper ties. It had tools that didn't require ramming ships or purging generals.
Now we see a China that bullies smaller neighbors, alienates bigger ones, and tears down its own command team at the exact moment it needs clear minds and steady hands. We see a leader who could have trusted a system with multiple voices, but instead chose to make everything depend on himself.
Three thousand years of learning how to win without losing your soul. Then one era that seems determined to forget all of it.
And that, more than the bluster and the ships and the speeches, is what makes me pity China. Not because they are weak, but because they traded a wiser kind of strength for something louder, harsher, and so much more fragile.
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