About Morning Coffee Thoughts

Morning Coffee Thoughts started with a simple habit: wake up, pour coffee, write what’s heavy on my mind.

I didn’t expect it to grow. But it did — quietly, then all at once.

Now, this blog has become something more than a personal outlet. It's a space for thoughtful reflection, political introspection, and slow thinking in a time of outrage, algorithms, and disinformation.

Every post here is written from the perspective of someone who watches, listens, questions, and feels — sometimes with anger, sometimes with clarity, always with honesty.

Whether I’m writing about Philippine politics, culture, identity, everyday frustrations, or bigger societal patterns, the goal remains the same:

To write what needs to be said, in a voice that doesn’t try to please, just one that tries to make sense.

white ceramic cup on top of full black ceramic mug on table

What This Blog Is For

This space is for:

Readers tired of political noise but unwilling to look away
Citizens who think deeply, feel strongly, and ask hard questions
Filipinos who want a place to read something real — no scripts, no spin

It’s not journalism.
It’s not propaganda.
It’s not influencer content.

It’s one person writing from the gut — because thinking out loud is still one of the most human things we can do.

Sustaining This Work

Morning Coffee Thoughts began as one person writing from instinct — no funding, no backing, just quiet conviction.

But in the span of one month, this space grew faster than I could’ve imagined. Thousands of readers, shares, messages, and comments — proof that I’m not the only one looking for honesty, context, and clarity in a time of noise.

This blog is now a crowdfunded effort.
That means it lives and breathes because people choose to support it — not because a brand or political group told them to.

It’s still just me behind the keyboard, but I know I’m not alone anymore. Every donation, share, and kind word is fuel. And I’m doing my part to keep the fire steady — through research, fact-checking, late-night writing, and showing up every time the truth feels like it’s getting buried again.

I’m also exploring ways to sustain this work long-term — through grants, collaborations, or building a small team. Because if this momentum means anything, it’s that there’s a growing hunger for truth-telling that doesn’t bend to trends or fear.

If you're reading this, thank you.
You’re not just a follower — you're part of why this blog now exists beyond me.

Our mission

To create a space for honest, reflective, and independent writing that helps Filipinos think critically, feel deeply, and question freely — especially in a time when truth is often buried beneath noise, spin, and manufactured outrage.

Morning Coffee Thoughts exists to offer readers a pause — not to escape reality, but to confront it with clarity, empathy, and courage. Through essays that bridge personal reflection with civic observation, the blog aims to contribute to a culture of thoughtful public discourse, one post at a time.

Our vision

To grow Morning Coffee Thoughts into a trusted platform for slow thinking and truth-telling — one that values depth over virality, context over content, and conscience over clicks.

This blog envisions a community of readers who may not always agree, but who share a belief that writing — real, grounded, human writing — still has the power to challenge narratives, inspire action, and remind us of our shared responsibility to think, speak, and choose with intent.

Me, pretending to be a waiter for free coffee privileges. Worth it

About The Author

I’m Gino Borlado — the writer, researcher, editor, and occasional barista behind Morning Coffee Thoughts.

There’s no team here. Just one person doing the writing, replying to comments, updating links, and trying to make sense of the mess we’re all living through — with caffeine and conscience in equal measure.

I’ve been writing professionally for years, mostly behind the scenes. Ghostwriting, SEO content, humanizing AI output — the kind of work that pays the bills but doesn’t always feed the soul.

This blog is different.

This is where I write what matters to me: the quiet questions, the uncomfortable truths, the things we’re all thinking but not always saying out loud — especially when it comes to the Philippines, politics, media, and how we navigate all of it online.

I’m not an expert. I’m not part of any org.
I’m just someone who pays attention, who writes it down, and who refuses to shut up when the truth is getting buried.

If that’s your kind of noise — welcome.